Privacy Policy

Last updated: 30 May 2025

Eterna (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website, platform, and related services.

1. Who We Are

Eterna is a digital legacy platform that allows users to preserve their voice, memories, and values for future generations through AI-enhanced tools.

2. What Data We Collect

• Account Information: Name, email address, login credentials
• Voice & Memory Data: Text inputs, audio files, media uploads, and metadata
• Family Tree Information: Names, relationships, birth/death dates
• Usage Data: IP address, browser type, session logs
• Payment Data: Processed securely via Stripe; we do not store card details

3. How We Use Your Data

• Deliver and improve the Eterna platform
• Power the Echo AI interaction engine
• Secure and maintain user accounts
• Send updates, alerts, and reminders
• Comply with legal obligations

4. Lawful Basis for Processing

• Consent: For AI training and optional features
• Contract: To provide membership services
• Legal Obligation: For tax and compliance
• Legitimate Interest: Improving Eterna's experience and security

5. Sharing & Disclosure

We never sell or rent your personal data. We only share it with trusted processors (e.g., Stripe, Render), authorised family contacts (if permitted), or legal authorities when required.

6. Your Rights

You have the right to access, correct, delete, or restrict your data, as well as request data portability or withdraw consent. Contact us at privacy@eterna-ai.co.uk.

7. Storage & Security

Your data is encrypted, hosted in secure UK/EU centres, and retained only as long as necessary.

8. Cookies

We use minimal cookies for authentication and preference storage. You can control cookies via your browser settings.

9. AI Transparency

Some of Eterna’s features are powered by artificial intelligence. Responses may be generated based on the data you provide. These do not represent real-time human communication and are designed to support reflection, memory, and storytelling.

10. Posthumous Data Handling

You may choose to designate family members or authorised individuals to manage or access your Echo after death. Tools are provided to manage permissions and digital legacy wishes.

11. Third-Party AI & Infrastructure

Some features are powered by third-party services (e.g., OpenAI, AWS). These partners are contractually bound to protect your data. No personally identifiable information is used for model training without your consent.

12. Right to Human Review

You may request human review of any automated AI decisions or generated responses if you believe they misrepresent your story or values.

13. Voice & Likeness Consent

By uploading your voice or likeness, you confirm you have the legal right to use this content. You grant Eterna permission to process and store this data as part of your Echo experience.

14. Children’s Privacy

Eterna is not intended for children under 13. We do not knowingly collect children’s data.

15. Contact Us

Questions? Email privacy@eterna-ai.co.uk or visit https://eterna-ai.co.uk